Post by account_disabled on Dec 2, 2023 5:48:46 GMT -5
The diversity of consumers in today's era is a challenge for marketers in planning marketing strategies that can meet the needs of consumers. In this article, the author has brought guidelines for doing Marketing Segmentation in order to market with an understanding of consumers. What is Market Segmentation? Market Segmentation is marketing by dividing target groups with similar characteristics into groups. To plan marketing strategies with a greater understanding of consumers. In general, Market Segmentation can be divided into 4 basic types as follows: Geographic Segmentation: divided according to geography. Demographic Segmentation: divided according to demographic characteristics Psychographic Segmentation: divided according to psychology, preferences, or interests.
Behavioral Segmentation: divided according to consumer behavior For readers who want to Phone Number List understand the 4 basic types of Market Segmentation, you can continue reading the article Understanding Segmentation to reach more customers. 6 ideas for doing Market Segmentation Next, let's look at ideas for dividing the market or Market Segmentation in other forms. that marketers can use as ideas Or can be adapted to suit your business as follows. 1. Media Segmentation Segmentation according to the behavior of consuming various media, including social media, TV, search engine preferences, and the use of social media for further use in planning Content Marketing and planning advertising through Social Media channels that are appropriate to the behavior of consumers.
Benefit Segmentation Divided according to the benefits that consumers look for from products A group of consumers who are looking for the same product but are looking for different product benefits. Therefore, it is the duty of marketers to communicate products that still match what consumers are looking for. Depending on the suitability of the product or that business, such as Customer Service or customer service Quality or Quality Other Specific Expectations or specific expectations that consumers search for 3.Environmentally Aware Division according to environmental awareness It's another interesting idea for the brand. This is because today's consumers are turning their attention to environmental issues more and more. These concerns will extend to factors in purchasing products, whether Environmentally friendly products Environmentally friendly production process Product degradation, etc.
Behavioral Segmentation: divided according to consumer behavior For readers who want to Phone Number List understand the 4 basic types of Market Segmentation, you can continue reading the article Understanding Segmentation to reach more customers. 6 ideas for doing Market Segmentation Next, let's look at ideas for dividing the market or Market Segmentation in other forms. that marketers can use as ideas Or can be adapted to suit your business as follows. 1. Media Segmentation Segmentation according to the behavior of consuming various media, including social media, TV, search engine preferences, and the use of social media for further use in planning Content Marketing and planning advertising through Social Media channels that are appropriate to the behavior of consumers.
Benefit Segmentation Divided according to the benefits that consumers look for from products A group of consumers who are looking for the same product but are looking for different product benefits. Therefore, it is the duty of marketers to communicate products that still match what consumers are looking for. Depending on the suitability of the product or that business, such as Customer Service or customer service Quality or Quality Other Specific Expectations or specific expectations that consumers search for 3.Environmentally Aware Division according to environmental awareness It's another interesting idea for the brand. This is because today's consumers are turning their attention to environmental issues more and more. These concerns will extend to factors in purchasing products, whether Environmentally friendly products Environmentally friendly production process Product degradation, etc.