Post by account_disabled on Jan 1, 2024 1:30:20 GMT -5
After a year as complicated as 2020, both for culture and for airports, Ara Malikian, Exterior Plus and Aena wanted to start 2021 in a big way with a unique event in the arrivals area of the airport. Under strict security measures, the world-famous artist wanted to surprise arriving passengers with his live music and thus welcome a year full of hope. For an exceptional event like this, Malikian has had the collaboration of Exterior Plus and Aena, who have promoted the event after a very difficult year for the airport environment.
On dates as important as these, the pandemic has prevented hugs and family visits from taking place at the airport and this performance aims to replace that affection with the soft music of Ara Malikian's Phone Number List violin. In addition, the Lebanese artist has presented his new album 'Petit Garage', a work created in times of pandemic and which has been available since January 1. These types of actions, with global repercussions, are the objective pursued by Exterior Plus in the advertising management of the Madrid and Barcelona airports .
Recover the airport environment as a place of excellence for brand communication and a setting for surprising events like this one. In the words of Piedad Siegfried , Commercial & Marketing Director of Exterior Plus: «The situation has not allowed us to develop our potential in airports. With this action we seek to start 2021 in the best way and demonstrate that outdoor advertising is key so that brands can transmit emotions and achieve a great impact on their messages.
On dates as important as these, the pandemic has prevented hugs and family visits from taking place at the airport and this performance aims to replace that affection with the soft music of Ara Malikian's Phone Number List violin. In addition, the Lebanese artist has presented his new album 'Petit Garage', a work created in times of pandemic and which has been available since January 1. These types of actions, with global repercussions, are the objective pursued by Exterior Plus in the advertising management of the Madrid and Barcelona airports .
Recover the airport environment as a place of excellence for brand communication and a setting for surprising events like this one. In the words of Piedad Siegfried , Commercial & Marketing Director of Exterior Plus: «The situation has not allowed us to develop our potential in airports. With this action we seek to start 2021 in the best way and demonstrate that outdoor advertising is key so that brands can transmit emotions and achieve a great impact on their messages.