Post by account_disabled on Feb 24, 2024 1:27:52 GMT -5
Reviews on the pages of the clinic's services are useful because they add information to the page and increase the trust of potential customers. So, on the pages of Laserone services, they added a "Reviews" block, which is regularly filled: Reviews on the pages of the clinic's services Read also : 32 recommendations on how to increase the effectiveness of reviews on a commercial website Step 2. Photo and video content We have created "Before and After" blocks on the service pages. Video content was also made and posted on some topics.
Photo and video content on the clinic's website Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Read also : Video marketing in social networks is an effective social commerce Asia Phone Number List tool Step 3. "Question-answer" What did the "Questions and Answers" block give us? increased the value of the page - the questions of patients are answered directly by Laserone specialists themselves. made the content of the page diverse - one of the key factors for ranking in the niche of medical services. added more keywords to the page - a positive signal for the PS (search engine), he says that this page answers the patient's possible questions as much as possible, and therefore deserves to be in the TOP.
We also added Q&A micro markup to enhance the snippet and boostCTR.As a result, we see an extended snippet in the search results: Advanced snippet in search results Read also : Features of advertising medical services on the Internet Step 4. Content structuring Removed non-informative headings, and instead additionally structured the content with sub-headings, entering keywords with respect to the hierarchy. Subheadings replaced the missing information that we identified from the analysis of competitors' content, thus improving the informativeness of the pages. In addition, we structured the content with numbered and bulleted lists, which improved the perception of the pages by both users and search engines. Step 5. Update and increase content volume Next, we needed to update the content for priority pages and increase the amount of text to about 6,000 characters.
Photo and video content on the clinic's website Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Read also : Video marketing in social networks is an effective social commerce Asia Phone Number List tool Step 3. "Question-answer" What did the "Questions and Answers" block give us? increased the value of the page - the questions of patients are answered directly by Laserone specialists themselves. made the content of the page diverse - one of the key factors for ranking in the niche of medical services. added more keywords to the page - a positive signal for the PS (search engine), he says that this page answers the patient's possible questions as much as possible, and therefore deserves to be in the TOP.
We also added Q&A micro markup to enhance the snippet and boostCTR.As a result, we see an extended snippet in the search results: Advanced snippet in search results Read also : Features of advertising medical services on the Internet Step 4. Content structuring Removed non-informative headings, and instead additionally structured the content with sub-headings, entering keywords with respect to the hierarchy. Subheadings replaced the missing information that we identified from the analysis of competitors' content, thus improving the informativeness of the pages. In addition, we structured the content with numbered and bulleted lists, which improved the perception of the pages by both users and search engines. Step 5. Update and increase content volume Next, we needed to update the content for priority pages and increase the amount of text to about 6,000 characters.