Post by account_disabled on Mar 8, 2024 22:45:56 GMT -5
Digital marketing trends in 2020: positions 1-14 1. Artificial intelligence: the first position on the list is occupied by the so-called AI, i.e. that technology capable of solving problems and reproducing activities typical of human intelligence. From year to year, companies are becoming more and more interested in it, for numerous reasons: obtaining a competitive advantage, discovering new businesses, not losing ground to competitors, reducing costs and customer assistance. This technology is already implemented by numerous tech giants, and with the progressive learning of linguistic dynamics, it will soon be a cornerstone of the relationship between companies and their customer base . 2.
Programmatic Advertising: thanks to the aforementioned Hong Kong Telegram Number Data Artificial Intelligence, the market for buying and selling advertising space has been revolutionized in just a few years. A high degree of automation has made it possible to purchase online advertising spaces via software, putting demand (represented by subjects who want to promote an advertising message ) and supply (represented by concessionaires who sell advertising spaces on behalf of users) into communication in real time. publishers). The past year has seen global investment of $100 billion, equivalent to 65% of the media market, and estimates are steadily increasing. 3. Chatbot: from the perspective of the relationship between company and customer base, artificial intelligence is playing a fundamental supporting role.
Although "traditional" work rhythms are still widely recognized and protected, navigation has led users to perceive digital commerce as something separate from regular hours. The expectation that a site is online 24/7 is often confused with the idea that there is always someone behind it ready to respond to all needs. By taking advantage of this circumstance and combining it with the fact that most customer requests concern a limited spectrum of issues, a properly developed bot can completely replace human intervention. 4. Conversational marketing: In line with the “24/7 availability” paradox just mentioned, online commerce has also reduced the spectrum of possible conversation to a very limited number of channels. Nowadays, 99% of communication takes place via email and through social messaging platforms.
Programmatic Advertising: thanks to the aforementioned Hong Kong Telegram Number Data Artificial Intelligence, the market for buying and selling advertising space has been revolutionized in just a few years. A high degree of automation has made it possible to purchase online advertising spaces via software, putting demand (represented by subjects who want to promote an advertising message ) and supply (represented by concessionaires who sell advertising spaces on behalf of users) into communication in real time. publishers). The past year has seen global investment of $100 billion, equivalent to 65% of the media market, and estimates are steadily increasing. 3. Chatbot: from the perspective of the relationship between company and customer base, artificial intelligence is playing a fundamental supporting role.
Although "traditional" work rhythms are still widely recognized and protected, navigation has led users to perceive digital commerce as something separate from regular hours. The expectation that a site is online 24/7 is often confused with the idea that there is always someone behind it ready to respond to all needs. By taking advantage of this circumstance and combining it with the fact that most customer requests concern a limited spectrum of issues, a properly developed bot can completely replace human intervention. 4. Conversational marketing: In line with the “24/7 availability” paradox just mentioned, online commerce has also reduced the spectrum of possible conversation to a very limited number of channels. Nowadays, 99% of communication takes place via email and through social messaging platforms.